It lets you keep track of your metrics to optimize your click-through rate.

The Instagram link sticker has a couple of key advantages over the older ‘swipe-up’ link. Now, there’s also a sticker that lets you add an external link directly to your IG story, without having to direct people to your bio or description. You may already be familiar with Instagram stickers for music, questions, locations and polls. But they did release it to everyone, no matter your follower count. In August 2021 Instagram did away with the swipe-up feature and replaced it with the Link Sticker for reasons still unknown.

But for those lucky few, it meant no more “link in bio” messages in captions. It was only accessible to verified users or accounts with over 10K followers. The Instagram swipe up feature (RIP) was a tool that allowed brands and influencers to reach their audiences by adding links directly to their Instagram Stories via an arrow at the bottom of their screen that usually said “Swipe up”. So embrace some change and find out how stickers can help drive traffic to your website, improve your overall marketing strategy, and connect you more seamlessly with your audience without them ever having to leave the App. So, with great power comes great responsibility. Vive la Revolution!īut Instagram has warned that if people misuse this new found power (spreading misinformation or violating any of the community guidelines), you could lose your link privileges. That means you don’t have to be a top tier Instagrammer to be able to share links directly in your Stories. But as of a few days ago, it’s now available to everyone! Like the late swipe-up function, the sticker link used to only be for the verified or elite accounts with more than 10,000 followers. With the popularity of Instagram Stories only continuing to grow, an option to drive followers to your brand’s website is to add a sticker link directly to your story and we’ll show you how. But the good news is they’ve brought in a replacement feature (the new Instagram link sticker) that’s just as easy and efficient with some added benefits. And when Instagram retired its swipe-up function at the end of summer 2021, people were sad to see it go.

We’re still recovering from when Geri AKA Ginger Spice left the Spice Girls.

Unable to add link to instagram story